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39th LISBON International Conference on Business Studies (LICBS-26) Oct. 8-10, 2026 Lisbon (Portugal)
Call for papers/Topics Topics of Interest for Submission include, but are Not Limited to: 1. Internal Functional Areas These are the core "pillars" of any business. While they can be studied independently, they are deeply interrelated in practice (e.g., Marketing needs a budget from Finance). Human Resource Management (HRM) Recruitment and Selection: Job analysis, interviewing, and onboarding. Training and Development: Upskilling, appraisals, and career pathing. Motivation Theory: Taylorism, Maslow’s Hierarchy, Herzberg’s Two-Factor theory. Organizational Structure: Hierarchy, spans of control, and delegation. Industrial Relations: Labor unions, collective bargaining, and conflict resolution. Finance and Accounts Sources of Finance: Internal (retained profit) vs. External (shares, loans, venture capital). Financial Statements: Balance sheets, Income statements (P&L), and Cash flow statements. Ratio Analysis: Profitability, liquidity, and efficiency ratios. Investment Appraisal: Net Present Value (NPV), Payback Period, and Internal Rate of Return (IRR). Budgeting: Variance analysis and break-even points. Marketing The Marketing Mix: The 4 Ps (Product, Price, Place, Promotion) or 7 Ps for services. Market Research: Primary vs. secondary data, qualitative vs. quantitative. Branding and Positioning: Perceptual mapping and USP (Unique Selling Point). Digital Marketing: SEO, social media strategy, and e-commerce. Product Life Cycle: Introduction, Growth, Maturity, and Decline. Operations Management Production Methods: Job, batch, flow, and cell production. Lean Production: Just-in-Time (JIT), Kaizen, and waste reduction. Quality Management: TQM (Total Quality Management) and benchmarking. Supply Chain & Logistics: Inventory management and global sourcing. 2. Strategic and Global Context These topics look at the "Big Picture"—how a business positions itself against competitors and within the world. Business Strategy Strategic Analysis: SWOT analysis, PESTLE analysis, and Porter’s Five Forces. Growth Strategies: Ansoff’s Matrix (Market Penetration, Product Development, etc.). Competitive Advantage: Cost leadership vs. Differentiation. Change Management: Managing resistance and organizational culture. Business Environment & Ethics Business Ownership: Sole traders, partnerships, private/public limited companies, and NGOs. Corporate Social Responsibility (CSR): Sustainability and ethical sourcing. Legal Frameworks: Employment law, consumer protection, and competition law. Globalization: Multinational corporations (MNCs) and international trade. 3. Interrelated Themes These concepts "bridge" the functional areas and are essential for leadership. Decision Making: Using data (Finance/Marketing) to choose a direction. Entrepreneurship: Innovation, risk-taking, and business planning. Leadership vs. Management: Autocratic, democratic, and laissez-faire styles. Stakeholder Theory: Balancing the needs of owners, employees, customers, and the community. Communication: Internal vs. external channels and barriers to effective messaging.
13th International Hybrid Conference on Management Studies (ICMS)
