53rd ISTANBUL International Conference on Economics and Business Studies (ICEBS-26)
Call for papers/Topics Full Articles/ Reviews/ Shorts Papers/ Abstracts are welcomed in the following research fields: 1. Economics: The Study of Choice and Scarcity Microeconomics (Individual & Firm Level) The Basic Economic Problem: Scarcity, choice, and opportunity cost. Demand and Supply Analysis: Price determination, equilibrium, and shifts in curves. Elasticity: Price, income, and cross-price elasticity of demand/supply. Consumer Theory: Utility maximization and indifference curves. Production and Costs: Diminishing marginal returns, economies of scale, and cost structures ($MC, AC, TC$). Market Structures: Perfect competition, monopoly, oligopoly, and monopolistic competition. Market Failure: Externalities, public goods, and information asymmetry. Macroeconomics (National & Global Level) Economic Indicators: GDP, GNP, inflation (CPI/RPI), and unemployment rates. Aggregate Demand (AD) and Aggregate Supply (AS): Determinants and equilibrium. Government Policy: Fiscal Policy: Taxation and government spending. Monetary Policy: Interest rates and money supply. Supply-side Policies: Deregulation and education/training. Economic Growth and Development: Human Development Index (HDI) and sustainable growth. International Trade: Comparative advantage, balance of payments, and exchange rates. 2. Business Studies: The Mechanics of Organizations Business Environment and Strategy Enterprise: Types of business organizations (Sole traders, Partnerships, PLCs). Stakeholders: Internal and external influences. Business Objectives: Profit maximization vs. social responsibility (CSR). External Analysis: PESTLE (Political, Economic, Social, Technological, Legal, Environmental). Internal Analysis: SWOT analysis and Boston Matrix. Marketing Market Research: Primary vs. secondary research; quantitative vs. qualitative data. The Marketing Mix (4Ps/7Ps): Product, Price, Place, Promotion, People, Process, Physical Evidence. Branding and Packaging: Positioning and brand loyalty. Digital Marketing: E-commerce and social media strategy. Operations Management Production Methods: Job, batch, flow, and mass customization. Quality Management: TQM (Total Quality Management) and Lean production. Location Decisions: Factors affecting where a business operates. Supply Chain Management: Logistics and procurement. Finance and Accounting Sources of Finance: Internal vs. external; short-term vs. long-term. Financial Statements: Income Statement, Balance Sheet, and Cash Flow Forecasts. Ratio Analysis: Liquidity, profitability, and efficiency ratios. Investment Appraisal: Payback period and Net Present Value (NPV). Break-even Analysis: Margin of safety and contribution. Human Resource Management (HRM) Recruitment and Selection: Job descriptions and interviewing. Motivation Theory: Maslow, Herzberg, and Taylor. Organizational Structure: Hierarchy, span of control, and centralization. Leadership Styles: Autocratic, Democratic, and Laissez-faire. Overlapping Fields Managerial Economics: Applying economic theory to business decision-making. Behavioral Economics: How psychology affects economic and consumer decisions. Game Theory: Strategic decision-making in competitive business environments.
